This seems like it would have been rather cost-effective, though terribly counter-evolutionary, way to advertise.
Today, a college student in the U.S. is auctioning off ad space on his head, with a current bid of $20,950 (U.S.).
While the poor fool will likely make enough to pay for his tuition, it’s rather sad that his rehashed idea (we’ve seen human advertising for decades, it’s a tired curse of consumerism) elicts the praise of his mother, who claims her son is “thinking outside the box.”
Oh how comsumerism and corporate subversion have brought people into lockstep of the capitalism march. The seller says, “I wouldn’t go around with 666, the mark of the beast,” but how far away are the golden arches, a swoosh or the marks of other amoral (at best) corporations from that?