Back in February Japan Insider posted the article “‘Birthday Colors’ Trend Floods Japanese Instagram” about a trend popping up using the birthday color website (based on the pseudoscience book Colorstrology) to determine one’s birthday colour, sharing personality traits based on that colour, and buying items in the colour.
Love it or hate it, astrology is the latest trend on Japanese Instagram stories. Everyone is uploading their own swatch of color with their birthday on top and prominent personality traits written on the bottom. These “Birthday Colors” are a fun way for people to share their specific swatch of color and personality traits, but where did it all come from?
“Birthday Colors” Trend Floods Japanese Instagram
Well, it seems to be from an American astrologist named Michele Bernhardt. She came up with birthday colors by using a combination of astrology, numerology, and color theory and published it in her book, “Colorstrology”, in the early 2000s.
Seeing that today’s my birthday, I figured I should share this silly colour idea. Translated, here’s what my colour, bronze, is supposed to indicate about me.
Features and color language
12月10日
Features: A discreet person who dislikes being noticeable
Color language: Conservative, practicing, and active