Grins, I hadn't heard of parents auctioning off the naming of their children. That seems horribly irresponsible. As someone who believes in the importance of names I find it worrying.

Joanna, I think there's a lot to be worried about when it comes to our further embracing of consumerism and acceptance of advertising. Would clones made for specific companies be so hard to imagine? Perhaps not human clones, but there are already genetically modified pets being marketed that have patented DNA.