It’s not advertising so much as promoting integral philosophy, which essentially tries to integrate the most number of truths possible. For instance, in human development it looks at spiritual practice, physical health, mental health (psychology, etc.) and other areas to provide the most efficient means and most complete understanding for us to evolve. I especially love the inter-faith dialogues it provides. Today I was listening to Jewish, Christian, Buddhist and Sufist leaders discussing various aspects of spirituality. The “God is a Blogger” piece is between Ken, the greatest living philosopher, and Mark Gafni, a kabbalist expert. It’s wonderful stuff, and definitely the advant garde of the best of human potential.