It seems like a natural social development that “friendliness is the new cool.” Though the article is from a frustratingly conservative media corporation and opens with lumping together Tool, 50 Cent and James Dean, it does give a bit of hope that some of the blander, angrier elements of popular culture may shift out.
Such is the perplexing conclusion reached by two University of B.C. graduate students in the psychology department who set out to determine what constitutes coolness in 2006.
They found that contrary to what most parents might guess — even fear — is that qualities such as friendliness, egalitarianism, fairness, honesty, passion, even niceness, are considered cool according to the prevailing tastes of today.
“Parents will be relieved to know that the popular understanding of cool suggests a Hallmark greeting card more than a gangster orgy,” said researcher Ian Hansen.
Is this a sign we may see less adolecent posturing? I think we can all welcome that. When does this shift in social perspective impact media and replace 50 Cent with Ed Kowalczyk?
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