I was doing some surfing just now and came across a journal entry at Chris…of Course!. Titled “Pop!“, it detailed the author’s disappointment that a recent Dove campaign called “Campaign for Real Beauty” (mentioned here) was going over poorly among some co-workers.
The consultant who sits in the office across the hall heard him and explained that it was part of a new Dove campaign for real beauty.
“I guess beauty really is in the eye of the beholder,” he said, ” And I don’t want to be the one beholding! These make me want to go buy [our competitor’s] products.”
It’s easy to see how one could be upset that such a positive campaign would reveal superficial feelings in someone once respected. As the campaign website states: